Didn't watch the Superbowl.

No, I didn't boycott the Superbowl or anything like that, but besides my distaste for Rupert Murdoch's Fox empire, and loathing of local-affiliate owner Sinclair's shady & greedy political and anti-consumer practices, I couldn't actually pick up a hi-def signal (due to said greedy practices, they wouldn't agree to a deal with the cable co. without big payola, so it was only available over-the-air).

And I had already left Patriots fandom behind when they lost in '86 (much like my aforementioned Red Sox fandom). And my usual "watch it for the commercials" is no longer something I'm interested in -- the commercials have gotten lamer in the last 10 years, and the whole marketing industry has gotten freaky-scary.

So overall, I really didn't care.